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Heineken and Bodega Drop a Boring Phone for Gen Z

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Oct 15, 2024

Heineken and Bodega Drop a Boring Phone for Gen Z

At Milan Design Week, where the world’s most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated

At Milan Design Week, where the world’s most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s.

Heineken collaborated with streetwear retailer Bodega to create The Boring Phone, a device purposefully designed with reduced tech capabilities. Produced by Nokia manufacturer Human Mobile Devices (HMD), the phone can only send and receive calls and text messages; users won’t be able to browse the internet or download any apps.

The

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Brittaney is Adweek's creative editor based in London.